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University Marketing and Communications

Social Media Userā€™s Guide

Best practices, tips, and guidelines for social media managers and creators at the ĀŅĀ×Ēæ¼é

How to get started with social media

Social media tools can be fun, exciting channels to connect with the people you care about and who share common interestsā€”current students, prospective students, alumni, faculty, and staff. The ĀŅĀ×Ēæ¼é supports your use of these tools and is making these guidelines available to help you use them most effectively to meet your goals.

Don’t forget: It’s a conversation!

Social media allows its audiences to create connections with each other, with those connectionsā€“that social networkā€“becoming as important or more important than the actual content on the site. Social media is not about pushing out your content as you would in a printed piece like a brochure or even on a traditional website. It is about allowing our users to have conversations with each other and with the University as an institution around content that is shareable, relevant, and engaging.

Find tips for how to get started
social-selfie

Voice and tone

Weā€™re certainly not in the business of policing the voice and tone of the Universityā€™s official and ā€œofficial-ishā€ social media accounts. However, we ask you to consider having a designated voice and tone for social media, which can give your social media posts purpose, direction, and a point of view.

Think about voice and tone

Questions?

Have questions about how to get started managing social media accounts for the University, or suggestions and ideas to share? We would love to hear from you.

Contact our team